Luke 1977 x Aston Villa

The task was to produce a concise visual piece celebrating the collaboration between Luke and Aston Villa, while also highlighting the new Luke collection. We filmed at two locations: the Luke store in the Bullring Birmingham and Villa Park. The resulting video was intended for social media promotion and would also be displayed on the large LED screens at Villa Park during Aston Villa football matches.

Director: Sai Smith

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The Ambulance Staff Charity 'Don’t turn your back'

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Luke 1977 'Tale of the Tape' SS18